Where do Yahoo! Web Analytics get its Demographic data?
Posted by Optimize Your Web in Yahoo, Yahoo Web Analytics on July 2nd, 2009
Well first of all Yahoo! has some 550.000.000 unique visitors every month and those visitors are giving their data away by signing and out of various services such as Flickr, del.icio.us, Kelkoo (a shopping search engine which operates in 10 European countries), Yahoo! Answers, Yahoo! Messenger, Yahoo! Mail serving over 260 million users, Yahoo! GeoCities, and Yahoo! Finance, Yahoo! Games, Yahoo! Gallery, Yahoo! Buzz and more. This data is a sample of information collected across the Yahoo Network.
A list of some of the Yahoo! owned sites and services:
http://answers.yahoo.com/question/index?qid=20081007214624AAfLXEF and
http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services+Yahoo+owned+web+sites
Does Airbus have a public relations problem?
Posted by Optimize Your Web in ePR, online crisis management on July 2nd, 2009
I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach.
It unbelievable how the Internet does not seem to play a role in their Public Relations strategy as I mentioned in my previous blog post called When should you use PPC as a part of a PR strategy?.
How do they deal with this? “Actor Ashton Kutcher cautioned his fans on Wednesday that a pilot recommended to him not to fly on Airbus until the manufacturer’s composite tail is declared safe.” - I am afraid that this will not blow over and they need to get their act together if the Internet is not to harm them more.
Airbus use the Internet, use PPC, use online PR, use Twitter and Facebook! Don’t fall into the “Look – Don’t touch” thinking as other major organization seem to have the habid of doing.
Nordic eMarketing does this, works on creating online crisis management solutions for companies and governments to deal with crisis through the Internet using effective online assets.
Ad Hijacking through the Internet
Posted by Optimize Your Web in Internet Marketing, Seach Engine Optimization on June 23rd, 2009
Just did a guest post at Search Cowboy’s, titled “Ad hijacking:integrate off- & online advertising” a topic very close to me. You can read the post at the Search Cowboy’s web what I wanted to say here and to underline the problems facing marketer not remembering the Internet crystallizes in the Patrick Dempsey advertisement for L’oreal. As Bos send me the email that the post was I out I was located at a SuperDrug store in London trying to find “oinments” for my face I saw this stand at the store.
Get your links through Link-Baiting
Posted by Optimize Your Web in Link building, Seach Engine Optimization, Web Optimization on June 22nd, 2009
A great way of gaining quality inbound links is through link-baiting, that is get people to link to you through the type of content you have on your site.
Here are couple of ideas:
1. Whitepapers and research
2. Interviews and Reviews
3. Tools or Plugins
4. Tips and Advice
Giving people thins is always good and will gain attention, people that then like what you are giving will link-to your give-aways and recommend them. By getting people to link to you through link-baiting you will grow links naturally and hopefully equally so prominence in organic search results.
When you create a link-building strategyit’s vital that you have this in mind but also that you can compliment these efforts by requesting links directly from site owners or through forms if you are looking for links at directories such as Dmoz, JoeAnt, Randburg and so on. Through the years I have been creating multilingual link-building campaigns mixing together link-baiting, link-requesting, online PR, social media bookmarking and link exchange to mention few of the techniques out there, with good success for well over one hundred clients over the past 10 years or so. Read the rest of this entry »
Yahoo Web Analytics Now Website visitors are people, not clicks
Posted by Optimize Your Web in Web Analytics, Yahoo Web Analytics on June 14th, 2009
The lates version of YWA is out, it’s actually the first version of the YWA after they bought Indextools and it’s called Yahoo Web Analytics 9.5. There have been some issues with the data micration, but now that the tool is through I can’t say anything else that I am liking the first version and even more so looking foward to the version number 10.
Most notible added features in the tool are the new Age and Gender demographics but I am really happy with is the Interest Group Catagories. Here Dennis Mortensen and his team at Yahoo! Web Analytics has designed a set of categories which enable the user to form a better profile of visitors to their site. The Interest Categories reports are used to show the most common Interest Groups site visitors belong to. Another “new” feature, or I should say upgraded feature is the visitor click Path analysis it’s looking much much better. It’s actually usefull now.
http://web.analytics.yahoo.com/
Google 302 redirect hijacks are still possible
Posted by Optimize Your Web in Google on June 12th, 2009
Yes, sir, here is a scenario: “The top result is now pointing to some proxy redirect page. Our website itself has not been hacked. It is just the Google search results are hijacked! But the damage is done.”
This has been recently confirmed by Google’s John Muller and according to him the Google team is working hard to deal with the problem but it might still be some time until it’s fully fixed and visible in all Google data-centers. Source: Google Webmaster Help
Online advertising in Denmark is overtaking other advertising options
Posted by Optimize Your Web in Internet Marketing on June 12th, 2009
According to a recent PriceWaterhouseCoopers research Internet advertising is beating all other advertising media in Denmark. Denmark is the first country in the world where the Internet takes over TV for example. Berlinske reports.
Is Twitter slowing down?
Posted by Optimize Your Web in Social Search, Social media on June 12th, 2009
According to Compete.com May data Twitter’s growth shows signs of slowing down. This had to happen at some time and May seems to be the month were traffic to the Micro Blog site Twitter started to slow down, the traffic is up by 1% according to Compete.com. Visits to the site have been on a sharp rise over the past six to twelve months with majority of users orienting from the USA. Users are now 19.7 million unique visitors but growth in the USA may be flattening.
Guesses looses to data as basis for web design recommendations
Posted by Optimize Your Web in Web Analytics, design on June 9th, 2009
Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.
This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.
When should you use PPC as a part of a PR strategy?
Posted by Optimize Your Web in Google, Pay Per Click, ePR on June 3rd, 2009
Air France Google Trends
One of the most dynamic ways of communicating to the masses ASAP is through Google PPC, a great sample of that is the crash of the Air France Airbus plane flying from Brazil to France. The plane goes down after 300 KM and news start to spread.
As a part of an PR crisis strategy Air France should have gone out and paid for customized message for their brand search, dealing with questions like; Is it safe to fly with Air France’ and/or How can I find information about the crash?
Using the same method, Airbus could have dealt with people frighten to fly with Airbus planes, answering questions like is flying with Airbus planes save?
As one of those that fly frequantly but are not comfortable flying I was one of the first looking for anwers like the above and I do belive that I was not the only person. Check Google Trends http://www.google.com/trends?q=air+france&ctab=0&geo=all&date=mtd&sort=0 to back my case.