The path to purchase has evolved, there is far more time spend on research and reviewing service that it is on the purchase itself.
66% of B2B buyers in the EU evaluate their providers annually and that even goes up in advanced markets such as the Nordics and the same buyers
Having been my own boss more and less for the past +25 years I have long since realized that "creative leadership" is where I want to be and how I think is best to motivate people to become the best they can be.
Looking in the review mirror I can say
Great creative is your most powerful opportunity.
- Creative quality impact range +/- 80%
- Media targeting impact range +/- 20%
It is as simple as that.
Marketing activates, such as campaigns, expos and newsletters as a sample create awareness.
Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,
I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's