The Internet can be a make or break of any company in the modern day marketing environment. The web as it is to day may be called the 8th continent due to it’s hundred of millions inhabitants. Much has changed in the Search Engine Optimization / Marketing business over the last years and Search Engine Marketing is now a distinct trade, done by people with expert knowledge.

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999. He is a publish author on the topic of Internet Marketing.
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