Monthly Archives: June 2007

Google Web API

Google API has been around since spring 2002. It means Application Program Interface and is exactly that, a Interface for Google and its services and to day there is a huge amount of Juice to drink from if you know what to do with it. Just try searching for Google API programs or Google API applications on Google, see what you find. Loads and loads og neat stuff to play with, some of it is not worth using but many nice things can be found out there.

What I have found out through my SEO/SEM experience is that many people do not know of API and if they do they are by far misunderstanding its possibilities. The bottom line is that many searchers, including experienced marketers and technically know-how people, don not know these features and possibilities are available.

Develop Your Own Applications Using Google, but first you have to know more.
# Google API

First you need to download the developer’s kit from Google, then Create a Google Account and finally write your own program using the license key Google gave to you. Now you are set to go. Remember to read the user terms for your API.

Google uses the SOAP and WSDL standards so a developer can program in his or her favourite environment – such as Java, Perl, or Visual Studio .NET. So everyone with a knowledge in these programming environments can do may great things with Google to help them do better searches og get better results in their quest in Internet Marketing.

With your Google Web APIs service, you can as a software developer query more than 8 billion web pages directly from their own computer program and by that try out differed kinds of Google services.

The best way I have seen people use the API key is to create a custom site or www search, but that is by far not the only way to use this tool.

Search Marketing Overview

How much more money would you be making if the traffic to your web site would double or even Tripled? Would it increase by 10-times? What if this new traffic would be from highly qualified prospects who were actively looking for exactly what you’re selling, as direct marketing as it gets? When less than 10% of companies optimize their webs, and of those only 10 to 15% do it right you have everything to win and nothing to lose.


Search Marketing

Here are three good but very basic tactics you can use to get high rankings in search engine results:

  • Choose your CMS with care, be it Frontpage WYSIWG type editor or some fancy Content Management System. Just remember it has to return your investment.
  • Layout and Architect your web with your final goals in mind, put some thought in to it or get professionals to do it.
  • Optimize your site so it naturally appears more relevant for the keywords related to your business. Be careful not to go over the line.
  • Buy paid placements that guarantee your pages will be listed in targeted search results.
  • Try to get links from webs that work in or around the same industry as you.
  • Get listed on all of the major Directories like Yahoo, Dmoz and Joe Ant to mention few.
  • Track your status by searching for your keywords on a regular basis and get statistics on your site by using a counter.
  • Web Analytics – Know your visitors and their behaviour, use professional web analytics tools.

Remember it’s NOT enough to open a web and hope for the best and and it’s not enough to add META tags and do search engine submission of your site to thousands of search engines and directories. Nobe that will mount to nothing and I would rather reccommend a good movie and popcorn to go with it.

What do you need to know about your visitors?
How can you use the Internet to market successfully when you do not know who is visiting your site? How long they are staying? Where they are going or where they came from? You need to know at least this when using the web as a marketing tool.

Search engine optimization strategies in short

All marketing through the Internet should include many different marketing methods but it should always with good search engine optimization (US) –  optimisation (UK) strategies.

Before I start I would like to quote my friend Shari Thurow:

“Search friendliness isn’t only about Google, Yahoo!, MSN Search, Teoma, or any other crawler-based search engine or human-based directory. Search friendliness is first and foremost about site visitors. Having a search-friendly site is far more important than having a search-engine-friendly site.”

So having quoted that golden rule let’s start.

SEO strategies
The first thing to remember is that nothing is achieved over night. Search engine optimization is a process. Search engine algorithms is never the same between each engine and they consist of many different elements and can be quite complex. REMEMBER that over doing this might get you banned or demoted by the search engines, there is a very thin line between GOOD SEO strategies and BAD.

What is Search Engine Marketing? Two of the main characteristics are typically referred to as on-page optimization and off-page optimization.

Read more »

Company that takes long-term approach to search engine optimization and marketing gets on the top

The Internet can be a make or break of any company in the modern day marketing environment. The web as it is to day may be called the 8th continent due to it’s hundred of millions inhabitants. Much has changed in the Search Engine Optimization / Marketing business over the last years and Search Engine Marketing is now a distinct trade, done by people with expert knowledge.