“A June 2006 study by Outsell, reported in TrendAlert: 2006 User Update - Information Managers Challenged To Supply Time-Saving Solutions, More Efficient Search, found that corporate and government sectors have increasingly turned to press releases for information, surpassing trade publications. The report cited developments such as Google News Alerts and RSS as contributing factors to the rise in popularity of press releases in business research.”
Resource: Outsellinc.com
What does this mean? This is important for companies to understand, very important for companies that have used tratitional ways of distributing news, pr and product information through the “old channels”. I have seen some great results using online news distribution channels.
About Kristjan Mar
Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999. He is a publish author on the topic of Internet Marketing.
0 Comments.