“A June 2006 study by Outsell, reported in TrendAlert: 2006 User Update - Information Managers Challenged To Supply Time-Saving Solutions, More Efficient Search, found that corporate and government sectors have increasingly turned to press releases for information, surpassing trade publications. The report cited developments such as Google News Alerts and RSS as contributing factors to the rise in popularity of press releases in business research.”
What does this mean? This is important for companies to understand, very important for companies that have used tratitional ways of distributing news, pr and product information through the “old channels”. I have seen some great results using online news distribution channels.