The impact that the internet has had on the music industry is huge, both good and bad. One of the good impacts are the distribution possibilities of small bands with little to none budget for marketing. Especially when using sites like MySpace and we have heard of bands being signed up after agents have heard them through the Internet.
Another sample is close to us, the www.icelandicmusic.is – a one stop resource on music from Iceland, such as Björk, Ampop, Sigur Rós and Mum to mention few. I am going to have a close eye on that site being a guitar player myself.
About Kristjan Mar
Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999. He is a publish author on the topic of Internet Marketing.
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