I would actually say that the tech stuff plays a larger role than 20%, but I understand where you are going with this. My take on it is that if you don’t do the technology part right from the begining the other will not work either.
But still we need to take to account that the technology stuff should be out of the way when you start, taken care of by people that have the know how to do it, then the marketing people should take over. I do agree with you.
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