According to by Carl H. Marcussen, PhD, Senior Researcher, Centre for Regional and Tourism Research, Denmark and his report updated 31st of May 2005 Online Sales in tourism has increased by as much as 40% from 2003 to 2004.
His summary is as follows:
“Online travel sales increased by as much as 40% from 2003 to 2004 and reached EUR 17.7 billion in the European market in 2004 – or 7.4% of the market (up from EUR 12.6 bn. or 5.3% in 2003). A further increase of about 26% during 2005 to about EUR 22.2 billion may be expected (9.1% of the market). The European online travel market could reach EUR 27.0 bn. or 10.8% of the market by 2006. The UK accounted for 37% of the European online travel market in 2004, with Germany in second place at 20%. The ten new EU member countries have been included in the European online travel market and contributed a little under 2% to the total in 2004, after growing quickly during 2004. The direct sellers accounted for 67% of online sales in the European market in 2004, more than ever before. In 2004 the breakdown of the market by type of service was as follows (with 2003 in brackets): Airtravel: 57.9% (58.0%); Hotels 15.2% (16.4%); Package tours 16.0% (15.8%); Rail 9.0% (7.9%); Rental cars 2.0% (2.0%). Concentration in the European online travel market has increased, following several acquisitions.”