I have done these sessions couple of times at the SES, both in London and Sweden and beside doing the site clinic session it’s one of my favourite sitting at conferences and workshops like the SES and Ad-Tech. It´s unbelievable how fast thinks change and the number of tools being developed to help people maximising their search engine marketing efforts.
Check out the My SEO SEM Toolbox, Internet Marketing Tools at the Nordic eMarketing web site I wrote it to follow up my PPT doc on the same topic.

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999. He is a publish author on the topic of Internet Marketing.
Ok, what about API tools. I mean if I want to program my own what do I do to do that? Are there any companies that can work on it here or ??