Monthly Archives: July 2007

The Search Engine Optimisers Tool Box

I have done these sessions couple of times at the SES, both in London and Sweden and beside doing the site clinic session it’s one of my favourite sitting at conferences and workshops like the SES and Ad-Tech. It´s unbelievable how fast thinks change and the number of tools being developed to help people maximising their search engine marketing efforts.
Check out the My SEO SEM Toolbox, Internet Marketing Tools at the Nordic eMarketing web site I wrote it to follow up my PPT doc on the same topic.

EU Internet Distribution

According to by Carl H. Marcussen, PhD, Senior Researcher, Centre for Regional and Tourism Research, Denmark and his report updated 31st of May 2005 Online Sales in tourism has increased by as much as 40% from 2003 to 2004.

His summary is as follows:

“Online travel sales increased by as much as 40% from 2003 to 2004 and reached EUR 17.7 billion in the European market in 2004 – or 7.4% of the market (up from EUR 12.6 bn. or 5.3% in 2003). A further increase of about 26% during 2005 to about EUR 22.2 billion may be expected (9.1% of the market). The European online travel market could reach EUR 27.0 bn. or 10.8% of the market by 2006. The UK accounted for 37% of the European online travel market in 2004, with Germany in second place at 20%. The ten new EU member countries have been included in the European online travel market and contributed a little under 2% to the total in 2004, after growing quickly during 2004. The direct sellers accounted for 67% of online sales in the European market in 2004, more than ever before. In 2004 the breakdown of the market by type of service was as follows (with 2003 in brackets): Airtravel: 57.9% (58.0%); Hotels 15.2% (16.4%); Package tours 16.0% (15.8%); Rail 9.0% (7.9%); Rental cars 2.0% (2.0%). Concentration in the European online travel market has increased, following several acquisitions.”

More information on his online sales report here

10 great way’s of using my favourite Web Analytics tool

While searching (what else?) for some fun (yes analytics can be fun) I found a great aritcle on web belonging to a company called StoneTemple Consulting ( I know a band called StoneTemple Pilots) under the title “10 Cool Things you can do with IndexTools“.

I did with my former co-worker spend some time looking at web analytic tools, Webtrends was to complicated, Omniture to expencive and Urchin to primitive and from our point of view we struck gold when we found IndexTools, we had three main criteria that the tool needed to fullfill so we would want to look at it.

1. Manageable pricing
2. “Marketing department” friendly
3. As close to 100% deep drillable data and trend reporting

That and being a tool in constant development was our main criteria, Indextools had it all and is even getting stronger, when we reviewed it it was at version 8.5 and now they are bringing out version 10 – release date is in Q3 2007.

The new improved will contain among other Lifetime visitor-level metrics, External data source framework, Interactive visualization and Custom metrics.

Ad-Tech London

Live is all fun and games!! As I have writen before I have been invited by the lovely people of Ad-Tech London to be a facilitator on Social Search, topic that is very dear to me. This will be a workshop on Social Search and how people will be getting more and more control over the material presented to them by the search engines. For me this is a great excuse to dig deeper into the world of online social media and the impact of Web 2.0. Looking forward to it I can tell you that!

Is the Jargon driving you crazy?

I am always talking to people about all kinds of Internet related stuff because of my work :-) hmmm of course and when I start talking about SEM, SEO, ROI, eROI, KPI, ASP, PHP, JSP, CPL, PPC, CMS, WCMS, CPA and ……. Their eye’s role backwards and they turn red or blue. So for those looking for information on such phrase abbreviat’s Google them or go to Wikipedia – Here is one such page: http://en.wikipedia.org/wiki/Cost_Per_Impression.