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Is Wikipedia killing Google?

I ran a cross a great post under the name “Wikipedia dominates organic results at Google” and feel that it’s poster Bob Garcia hits the nail on the head with it. There is a great list of words and phrases that Wikipedia is found as number one in Google’s SERP’s. And my question is exacly the same as Bob´s: How long will Google show Wikipedia the love they don’t seam to show anybody else? Good stuff Bob.

On this topic, I have also seen a huge rise in Wikipedia referrals and Wiki often passes the likes of MSN, Yahoo and ASK as a referrer of traffic. I have done some informal conversion studies with web analytics and they also indicated “a not so bad conversion rate”, no less than from the search engines. So there might be a twist to this all?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

One thought on “Is Wikipedia killing Google?

  1. Wikipedia’s intentions are quite clear in its mission statement: “We will generate a new kind of search engine, which relies on human intelligence to do what algorithms cannot. Just as Wikipedia revolutionized how we think about knowledge and the encyclopedia, we have a chance now to revolutionize how we think about search.” Jimbo Wales, Wikipedia’s founder, then goes on in true olde internet spirit saying: “Help me out, spread the word.

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