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Digital marketing versus Internet marketing versus eMarketing?

I am often asked if digital marketing is the same as internet marketing. Well it’s little like brandy and Cognac, Cognac is brandy but brandy is not Cognac. From where I stand and I believe that this is how marketing people explain it.

Digital Marketing is the top level name/explanation of all including search, mobile, email and other related marketing efforts. Internet marketing falls under digital and under internet there is search, banners and email and under search there is organic and PPC.

So while search marketing is digital marketing and banner marketing is digital marketing then banner marketing is not search marketing, or??? You can now buy banners through Google PPC so banner marketing is also search because it’s also PPC and you can buy banners through PPC.

Ok, but if I ad eMarketing to the mix? Is that the same as digital marketing? I give up!! Does anyone know this in as simple terms as possible? What is what and the relation between each? I know the people at The Institute of Direct Marketing know, maybe I should drop them a line?

P.s. Wikipedia says this “Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.”, but what do they know?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

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