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Different markets different search engines

As companies get wiser about the Internet and understand that Google is not the beginning, the middle and the end in search in every country they start realising that “only” marketing in English might not cover it in France, Norway, China or Iceland. In Iceland seams to stay strong after the Google invasion and still manage to keep around 50% of the market and then there is Kvasir in Norway and Baidu in China. Dealing with International Internet marketing will need an multilingual approach. So while the US thinks Europe is one country the UK thinks Scandinavia is one there will be a list of missed opportunities.

My advice to companies that want to go International is; create a strategy, don’t just go with the .com site you have and try to get it listed on the regional part of Voila in France f.e., at least translate a part of you site in the language of the country you are targeting and get locals to translate. Translations show at least minimum respect.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

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