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Protecting you brand from competitors’ PPC

A couple of our clients have had competitors setting up PPC campaigns with Google, using their patented brands. For some it has taken months to stop this, having to go through the beaurocracy of Google. For if Google looks simple from the outside it most definitely is not so within, take my word for it. If you are having this kind of a problem, contact Google by all means. But remember to have at hand all the legal documents you need to prove that you are indeed the owner of the brand, Google will be calling for it.  Perhaps understandably, they can’t help you protect your brand unless you officially claim it.

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.
http://www.smfbengine.com
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