Have you seen Here are some escape-reports.com? Go there! Here are some NEVERS of online activites in the UK.
93% of Britons have never done any buying and selling of shares online
35% have never listened to music online
73% have never downloaded podcasts (or was it vodcasts)
50% have never done any online banking (and this 2007)
60% have never downloaded music legally (90% never illegally)
43% have never surfed the internet for banking and finance information
Great site with stats on at least 8 or 10 countries including UK, Sweden and Denmark to mention few