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Google Universal Search, makes traditional SEO littlebit harder

Until recently you needed some 5 URLS and good SEO knowledge to rank well and “own” the top ten results on Google, but by introducing “Google Universal Search” Google has made this littlebit harder, actually much harder. Because now¬†SERPs might return not only text results, but also images, news, videos and other material that relates accordig to Google to your search query.

Now companies serious about their online precience need to take advantage of those different search result mediums and think of search results in much broader terms than “only” text.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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