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Keyword research and testing tactics

Tor Crockatt, Ulf Sjöstöm and Thomas SvenssonSpeakers Tor Crockatt, Ulf Sjöstöm and Thomas Svensson. They talked about the importancy of competitive intelligence and monitoring competitors. Question from the audience was about gaming keyword research and which tools to use, the answers where not so direct but that the competitors where doing everything that you should be doing so learn from them and try to do it better. But what are the tools to use and where do you find them? Keyword analysis, do Google and Yahoo give a way data? Is WordTracker the tool to use or is it a mix of tools? Then there is also brainstorming!

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.

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