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Keyword research and testing tactics

Tor Crockatt, Ulf Sjöstöm and Thomas SvenssonSpeakers Tor Crockatt, Ulf Sjöstöm and Thomas Svensson. They talked about the importancy of competitive intelligence and monitoring competitors. Question from the audience was about gaming keyword research and which tools to use, the answers where not so direct but that the competitors where doing everything that you should be doing so learn from them and try to do it better. But what are the tools to use and where do you find them? Keyword analysis, do Google and Yahoo give a way data? Is WordTracker the tool to use or is it a mix of tools? Then there is also brainstorming!

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

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