Well the first version of the Multilingual Search Global Search Report 2007 has been released as a free PDF. It does not cover all of the globe but I promis you that it will get larger the next time it get’s out there.
It is an annual compilation of search engine usage and PPC statistics from countries around the world. The aim is to point out that there is live out-side of the US/UK markets.
Nordic eMarketing even played some role in it, in behalf of Iceland. Go and get it it’s free!
Until recently you needed some 5 URLS and good SEO knowledge to rank well and “own” the top ten results on Google, but by introducing “Google Universal Search” Google has made this littlebit harder, actually much harder. Because now SERPs might return not only text results, but also images, news, videos and other material that relates accordig to Google to your search query.
Now companies serious about their online precience need to take advantage of those different search result mediums and think of search results in much broader terms than “only” text.
I resently came across this blogg post on “6 PR disasters from late 2006 to the present” great stories about the worst PR disasters in 2006 to this date. Fun read for anyone that is doing PR on the internet.
Check it out: http://rbdrodeo.com/2007/06/29/6-pr-disasters-from-late-2006-to-the-present/
I really like the “Microsoft Vista bribes bloggers” story.