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Ok, now I have added Google Analytics to my SEO check-list

I just saw a very interesting post from my friend Matt Paines on Google Analytics affecting ranking. I have actually been seeing sites loose rank over the past months with out any clear reason, all but one are using GA.

I am going to look into this again with the information Matt has posted on his site. For those who want to read more from Matt’s post got to

There is also a interesting point made by Dixon Jones on this topic at the same post.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

2 thoughts on “Ok, now I have added Google Analytics to my SEO check-list

  1. Just to take this further:

    This might be a problem, but from where I stand the only things that might contribute to that problem with tools like Google Analytics is:

    1. That the code is placed before any real text happens (just under the <body> and by that taking valuable text space.

    2. And/or the code is placed before any real text happens (just under the <body> and the 0pix image stops the site from loading by stalling. I would imagine that the spiders/crawlers do have JavaScript disabled so this might contribute. (Google does not use 0 pix image)

    3. Even if placed just over the </body> this might also pose a problem, though less likely

    4. Again the code itself or communications with the JS file might also pose a problem, though very unlikely.

    It’s all about access, is it not?

    Another scenario is that the cookie or the “harassment” that the search engine spider get’s hit by the analytics tool when visiting a site might be a violation to some “spam” detection and therefore flagging the site for some kind of penalisation and on this case lowering the the Page Rank.
    Google is a huge company and the left hand might not know what the right hand is doing?

  2. And to take it even further:

    This is actually a discussions I have had in the past, generally with analytics code full stop, regardless of vendor are that they SHOULDN’T be put at the beginning of the page as this MIGHT (stress might) have an effect on page rank / visability.

    I advise all of our clients to ensure that the code is in the BODY, just before the close tag. This is most SEO freindly.

    The beginning of the page code is the most important in terms of page ranking and indexing etc.

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