How is social media used for your Business?

“Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself. Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc.”

Source: Wikipedia

How is Social Search fitting with your marketing mix? Is it something that you should worry about and if so what is the best way to deal with it? Marketers living in the Internet Marketing environment have not missed the hype around the Social Media and the impact it ledgetly is having on even the largest of brands. Social media has with out a doubt changed the relationship between brand and audience, shifting the balance of control to the consumer. So what are the best techniques in social media optimisation and how can you utilise these techniques to your advantage. What roles do differed kind of Web 2.0 communication channels play, such as Blogs, Video Sharing and Bookmarks to mention few?

Pls. if you have any answers on these topics pls. write them below :)

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