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How is social media used for your Business?

“Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself. Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc.”
Source: Wikipedia

How is Social Search fitting with your marketing mix? Is it something that you should worry about and if so what is the best way to deal with it? Marketers living in the Internet Marketing environment have not missed the hype around the Social Media and the impact it ledgetly is having on even the largest of brands. Social media has with out a doubt changed the relationship between brand and audience, shifting the balance of control to the consumer. So what are the best techniques in social media optimisation and how can you utilise these techniques to your advantage. What roles do differed kind of Web 2.0 communication channels play, such as Blogs, Video Sharing and Bookmarks to mention few?

Pls. if you have any answers on these topics pls. write them below :)

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

One thought on “How is social media used for your Business?

  1. Hi guys,

    Using social media marketing in a tactical way is a great way for companies to talk directly to the customer and of course affect the public opinion.

    I just wanted to stop by and wish you a happy holiday and all the best on the forthcoming year. It has been truly wonderful working with you not to mention our trip to SMX Sweden.

    I’ve just started published a new personal website where I’ll be putting my thoughts on design, development and marketing. Hope you enjoy it:

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