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Only one thing to say, check out The Wikiscanner while it is there

The Wikiscanner is a great tool to work with and see how self centered companies, people or competitors are using the Wiki to edit them selfs and or their competitors. Appel edits Microsoft, Microsoft edits Apple, Dell edits Apple and Pepsi edits them selfs.

What happens? to put it short “public relations disasters”. Like when someone at the Washington Post edited Georgs Bush profile adding jerk, jerk, jerk, jerk, jerk…

And where can you find all of this?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.