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Google’s new penalty – the number 6 SERP!

First decide on your focus in regards of link-building. Each focus has to have a core phrase like “Hotel in Barcelona”, then build further links to your site by making sure that there are different but related keywords for the links to the site (Anchor). If you overuse the same link text – Anchor text, your in the danger of Google discovering the “manipulation”.

If you however use different but related keywords, then ranking algorithms will consider your deep-pages relevant to the relevant topic. and/or search phrase.

For me the key question is when is link-building manipulation and when is it not?

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.

2 thoughts on “Google’s new penalty – the number 6 SERP!

  1. Good point, before too long I started to see the patterns occurring in the SERPS.

    As for link manipulation – I doubt the algos are witty enough to tell if you indeed use different relevant but focused keywords.

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