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Google’s new penalty – the number 6 SERP!

First decide on your focus in regards of link-building. Each focus has to have a core phrase like “Hotel in Barcelona”, then build further links to your site by making sure that there are different but related keywords for the links to the site (Anchor). If you overuse the same link text – Anchor text, your in the danger of Google discovering the “manipulation”.

If you however use different but related keywords, then ranking algorithms will consider your deep-pages relevant to the relevant topic. and/or search phrase.

For me the key question is when is link-building manipulation and when is it not?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

2 thoughts on “Google’s new penalty – the number 6 SERP!

  1. Good point, before too long I started to see the patterns occurring in the SERPS.

    As for link manipulation – I doubt the algos are witty enough to tell if you indeed use different relevant but focused keywords.

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