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The Analytic Path to Glory! The Seven Golden KPI’s…

Did you know the difference between a KPI and a Metric? KPI being Key Performance indicator and while you are at it remember that a KPI is a Metric but a Metric is not necessarily a KPI! Little like Cognac and Brandy, all Cognac is Brandy but not all Brandy is… you get my drift.

So… according to Dennis Mortensen at Indextools the seven Analytic KPI characteristics are:

1. a KPI echoes organizational goals
2. a KPI is decided by management
3. a KPI provides context
4. a KPI creates meaning on all organizational levels
5. a KPI is based on legitimate data
6. a KPI is easy to understand
7. a KPI leads to action!

So are you ready to challange Dennis on this or read more about this?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

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