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What has Dixon the Briton Jones to do with link-building?

If everybody is saying it then it must be true, yes? Well we did a little test here at Optimise Your Web and the link that points to my friend Dixon Jones’s blog point to that with the phrase “Dixon the Briton Jones” and when you try searching for it with “” guess what comes up number one… In this case there only one saying it, us. What does all of this mean? Anchor tags/text is important and still plays a major role, as this very mild sample shows, in the world of SEO.

What is to be learned? 1) Use you link-building strategy wisely and 2) be careful how you link to others and what you say in those links

P.s. Dixon is actually British and his name is actually Dixon Jones

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.