Our own Kristjan Mar Hauksson has been asked to chair a part of the DNA conference in Brussles next month. The title is Advertising what exactly? and the speakers are from a very diffirent corners in the Internet world. They are Richard Foan, Managing Director, ABCe, Maurits van Rijckevorsel, Business manager Cross Media, De Telegraaf and Norm Johnston, joint CEO, MindShare Interaction EMEA. The session it self looks great as does the whole conference.
The topic: “As the world goes to broadband, nonlinear and video on demand how do content providers quantify their reach? How do advertisers view the new content landscape? In this session we hear how advertisers are adjusting their working practices and expectations and what they will soon expect from media companies and content providers. How do media companies develop the digital sales story that incorporates cross platform offerings? What are advertisers interested in paying for? ”
Not small topics that we take on. More about the agenda at DNA 2008 at http://www.dna2008.com/en/agenda/.