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Advertising what exactly? See it at DNA 2008 Brussels 3rd and 4th of March

DNA 2008Our own Kristjan Mar Hauksson has been asked to chair a part of the DNA conference in Brussles next month. The title is Advertising what exactly? and the speakers are from a very diffirent corners in the Internet world. They are Richard Foan, Managing Director, ABCe, Maurits van Rijckevorsel, Business manager Cross Media, De Telegraaf and Norm Johnston, joint CEO, MindShare Interaction EMEA. The session it self looks great as does the whole conference.

The topic: “As the world goes to broadband, nonlinear and video on demand how do content providers quantify their reach? How do advertisers view the new content landscape? In this session we hear how advertisers are adjusting their working practices and expectations and what they will soon expect from media companies and content providers. How do media companies develop the digital sales story that incorporates cross platform offerings? What are advertisers interested in paying for? ”

 Not small topics that we take on. More about the agenda at DNA 2008 at http://www.dna2008.com/en/agenda/.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

2 thoughts on “Advertising what exactly? See it at DNA 2008 Brussels 3rd and 4th of March

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