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How important are your internal links?

For those not sure Internal links refers to the number of links coming from within your site. There has been some debate on how important those links are, but we have found that they can play a major role when trying to get your site seen.

If you want to make internal links work for you, firt make sure that you cross link your important related pages and have a good sitemap for the crawlers to see and better yet crawl. Do NOT use the No-Follow on you internal links, exept if it is a part of some thought out strategy.

Don’t use such text links as “read more” or “click here” use meaningful phrases that reflect the content you are pointing to, don’t over do it.

Internal links do nly boost link popularity and increase the visibility of your whole website. Have this in mind when you design you site.

Other type of links would be, incoming links and outgoing links and we will write about them later.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

2 thoughts on “How important are your internal links?

  1. link popularity is very important in order for your website to get higher up in the search results page of any search engine…;

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