A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s AdWords product.
There is a great article on this at Dixons Jones Receptional News Site.
You can also read about the Paid Search Study at the Visual Revenue site.
There is a load of search marketing related conferences coming in what is left of this year.
In the US there is AD:Tech in San Francisco on the 15th to the 17th of April, then there is Chris Sherman and Danny Sullivan with SMX Social at Long Beach California, they also have SMX Advanced in June in Seattle. Andy Atkins Krugers has a conference in the UK called the Internet Marketing Summit, that is in London on the 22nd of May. June 3rd – 4th there is a AD;Tech show in Miami Florida and yet another SMX series show now focused on Local and Mobile in San Francisco. In October this year you will find SMX again and now in New York, dates 6th – 8th of October, you can also find AD:tech in New York, but month later 3rd – 6th of November. Am I forgetting something? Yes, SES in San Jose California in August that is also a great show to see. If you want pls. feel free to add more to the list.
Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little challenging) language which is spoken by only 300 thousand people!
Relatively free from outside influence for much of the ca. 1.100 years since Iceland’s discovery and settlement, icelandic has retained an inflectional grammar comparable to that of Latin or, more closely, Old Norse and Old English.
Unless search engines actively learn the language, Icelandic users have to accommodate for the search engine’s illiteracy by entering their searches in various cases, numbers, genders, tenses and then do it all over again with the definite article etc… I’ll spare you the gory details but believe me… I will be following Google’s learning progress with my fingers crossed. Moreover it’ll make my SEO work so much more effective. Welcome to the wonderful world of inflected languages.
The leader of Multilingual Search Marketing Andy Atkins Kruger of WebCertain is setting up a conference at the British Library, London. International Search Summit Programme looks great with a speaker line-up of such talent as Dixon Jones, Sante Achille a Multilingual Search news blog editor, Barry Lloyd from MakeMeTop and Michael Bonfils and not forgetting representatives of Xerox and Microsoft. Further information can be found at the International Search Summit web site.
For the register page go to www.internationalsearchsummit.com/register-now.html
Back from New York where I did a session called Managing PPC for Multiple Clients. The case was to help agencies or consultants in trying to juggle multiple clients and projects and I feel that we managed quite well. With a good line-up of speakers and a great moderator the session hit it’s mark, moderator David Szetela, CEO of Clix Marketing and speakers included me in behalf of Nordic eMarketing, Gregg Galletta, Director of Sales, IndustryBrains, Matt Van Wagner, President, Find Me Faster and Ken Yarmosh, Director of Search Technology for Clickable.
Exchanged a bottle of local vodka/schnapps with Matt Van Wagner who brought me a bottle of a very fine Vodka and instead a bottle of 8 year old Brennivin (Black Death). The highlight for me how ever was that my wife saw me speak for the first time.