I am attending and moderating a session (chairing) at the Digital News Affairs DNA 2008 and I am having a blast, started with a blast when Michael Rosenblum, President of RosenblumTV and the designer of current.com (Al Gores social network news site) talked about his view, you might say little black and white, but still not to be ignored. He talked about old media being a little like the Ice salesman before the arrival of the fridges, fine business until the refrigerators replaced them. The Internet being the refrigerators and the ice salesman the old type media. Then there was a session on “How to survive in the digital news age” chaired by Richard Gizbert and I must he did a great job tackeling a big topic “The future relationship between content, consumers and the media; what do modern news and content organizations need to do to succeed in the digital news age.” what I found lacking was though the role of pull versus push in regards of content gathering and how media like Reuters are dealing with localization, having in mind that only 30% of the Internet users speak English and even fewer have it as their mother language.
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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.http://www.nordicemarketing.com