I will be speaking at the SES NY this week, the topic is huge “managing PPC for Multiple Clients” with me panelists will discuss industry best practices in Pay Per Click Account Management as well as geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks. As I said a huge topic. The session is on the 19th at 16:00 and I look forward taking my twist on this topic.
Other speakers are:
Gregg Galletta, Director of Sales, IndustryBrains
Matt Van Wagner, President, Find Me Faster
Ken Yarmosh, Director of Search Technology, Clickable
And the moderator is David Szetela, CEO, Clix Marketing whom I never worked with before. Actually I have never done a seassion with any of the above gentleman but they all sound really professional and one has even asked me for the Icelandic Viking brandy, Black Death so ofcourse I bring a bottle :-)