Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little challenging) language which is spoken by only 300 thousand people!
Relatively free from outside influence for much of the ca. 1.100 years since Iceland’s discovery and settlement, icelandic has retained an inflectional grammar comparable to that of Latin or, more closely, Old Norse and Old English.
Unless search engines actively learn the language, Icelandic users have to accommodate for the search engine’s illiteracy by entering their searches in various cases, numbers, genders, tenses and then do it all over again with the definite article etc… I’ll spare you the gory details but believe me… I will be following Google’s learning progress with my fingers crossed. Moreover it’ll make my SEO work so much more effective. Welcome to the wonderful world of inflected languages.
The leader of Multilingual Search Marketing Andy Atkins Kruger of WebCertain is setting up a conference at the British Library, London. International Search Summit Programme looks great with a speaker line-up of such talent as Dixon Jones, Sante Achille a Multilingual Search news blog editor, Barry Lloyd from MakeMeTop and Michael Bonfils and not forgetting representatives of Xerox and Microsoft. Further information can be found at the International Search Summit web site.
For the register page go to www.internationalsearchsummit.com/register-now.html
Back from New York where I did a session called Managing PPC for Multiple Clients. The case was to help agencies or consultants in trying to juggle multiple clients and projects and I feel that we managed quite well. With a good line-up of speakers and a great moderator the session hit it’s mark, moderator David Szetela, CEO of Clix Marketing and speakers included me in behalf of Nordic eMarketing, Gregg Galletta, Director of Sales, IndustryBrains, Matt Van Wagner, President, Find Me Faster and Ken Yarmosh, Director of Search Technology for Clickable.
Exchanged a bottle of local vodka/schnapps with Matt Van Wagner who brought me a bottle of a very fine Vodka and instead a bottle of 8 year old Brennivin (Black Death). The highlight for me how ever was that my wife saw me speak for the first time.
Been doing research on Google and how it collects data and among other information we found was this blog, couple of good articles, http://mountainrunner.us/ict/ - read this blog post http://mountainrunner.us/2006/02/google.html
Google knows* what we search for and click over to, what we have on our desktop, what we click on, where we surf, what travels we book, whats news we read, what emails we send or read, what places we like to look at and now they could know our DNA. I really, really hope they do store my data in a secure environment, Google could potentially be a ticking privacy bomb.
“Google has the right to control the quality of the inputs, but at what point might Google become a public good? Or too big? Can it become too big? Might it become a new Common, in the traditional almost quaint notion? Charles Clover, writing in Internationale Politik, reminded me of Grotius’s Mare Liberum that established the ocean as a common and of John Selden’s refinement, Mare Clausum, establishing sovereignty over sea closest to its territory. ”
* Google products
Google Dekstop Search
Google News Alerts
Google WebMaster Tools
More tools here http://en.wikipedia.org/wiki/List_of_Google_products
Finally, to click out, I am referring a link to this cartoon http://google.blogspace.com/archives/000759 and if you want to search in peace try Scroogle – http://www.scroogle.org/
As you know we have written about Google and the mistranslations for the Google.is. Not only have they fixed that but also are getting much better at Icelandic than expected, very much so that we can see strong indications of Google starting to understand Icelandic and it’s grammar. We will be looking at this further, doing some tests and reporting back later with our findings. Kudos to the multilingual team at Google for showing our old Viking language the respect it deserves, we at Optimize Your Web forgive you the “Freysta gæfunar” and “leita á vefur” misspellings.