Is Microsoft Adcenter converting better than Google in Paid Search?

A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s AdWords product.

There is a great article on this at Dixons Jones Receptional News Site.

You can also read about the Paid Search Study at the Visual Revenue site.

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