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Is Microsoft Adcenter converting better than Google in Paid Search?

A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s…

Conferences coming up in 2008

There is a load of search marketing related conferences coming in what is left of this year. In the US there is AD:Tech in San Francisco on the 15th to the 17th of April, then there is Chris Sherman and Danny Sullivan with SMX Social at Long Beach California, they also have SMX Advanced in…

Google, are you learning Icelandic?

Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little…

The International Search Summit in London – 22nd May 2008

The leader of Multilingual Search Marketing Andy Atkins Kruger of WebCertain is setting up a conference at the British Library, London. International Search Summit Programme looks great with a speaker line-up of such talent as Dixon Jones, Sante Achille a Multilingual Search news blog editor, Barry Lloyd from MakeMeTop and Michael Bonfils and not forgetting…

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