Monthly Archives: March 2008 - Page 2

More on Google, the Google paranoia

Been doing research on Google and how it collects data and among other information we found was this blog, couple of good articles, – read this blog post

Google knows* what we search for and click over to, what we have on our desktop, what we click on, where we surf, what travels we book, whats news we read, what emails we send or read, what places we like to look at and now they could know our DNA. I really, really hope they do store my data in a secure environment, Google could potentially be a ticking privacy bomb.

“Google has the right to control the quality of the inputs, but at what point might Google become a public good? Or too big? Can it become too big? Might it become a new Common, in the traditional almost quaint notion? Charles Clover, writing in Internationale Politik, reminded me of Grotius’s Mare Liberum that established the ocean as a common and of John Selden’s refinement, Mare Clausum, establishing sovereignty over sea closest to its territory. ”

* Google products

Google Search
Google Analytics
Google Toolbar
Google Dekstop Search
Google Earth
Google News Alerts
Google WebMaster Tools
Mobile search
Google Notebook

More tools here

Finally, to click out, I am referring a link to this cartoon and if you want to search in peace try Scroogle – 

Google gets better at Icelandic

Google learns IcelandicAs you know we have written about Google and the mistranslations for the Not only have they fixed that but also are getting much better at Icelandic than expected, very much so that we can see strong indications of Google starting to understand Icelandic and it’s grammar. We will be looking at this further, doing some tests and reporting back later with our findings. Kudos to the multilingual team at Google for showing our old Viking language the respect it deserves, we at Optimize Your Web forgive you the “Freysta gæfunar” and “leita á vefur” misspellings.

Speaking on Managing PPC for Multiple Clients

I will be speaking at the SES NY this week, the topic is huge “managing PPC for Multiple Clients” with me panelists will discuss industry best practices in Pay Per Click Account Management as well as geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks. As I said a huge topic. The session is on the 19th at 16:00 and I look forward taking my twist on this topic.

Other speakers are:
Gregg Galletta, Director of Sales, IndustryBrains
Matt Van Wagner, President, Find Me Faster
Ken Yarmosh, Director of Search Technology, Clickable

And the moderator is David Szetela, CEO, Clix Marketing whom I never worked with before. Actually I have never done a seassion with any of the above gentleman but they all sound really professional and one has even asked me for the Icelandic Viking brandy, Black Death so ofcourse I bring a bottle :-)

Great stuff at the Digital News Affairs DNA 2008 Conference

Kristjan at the DNA 2008I am attending and moderating a session (chairing) at the Digital News Affairs DNA 2008 and I am having a blast, started with a blast when Michael Rosenblum, President of RosenblumTV and the designer of (Al Gores social network news site) talked about his view, you might say little black and white, but still not to be ignored. He talked about old media being a little like the Ice salesman before the arrival of the fridges, fine business until the refrigerators replaced them. The Internet being the refrigerators and the ice salesman the old type media. Then there was a session on “How to survive in the digital news age” chaired by Richard Gizbert and I must he did a great job tackeling a big topic “The future relationship between content, consumers and the media; what do modern news and content organizations need to do to succeed in the digital news age.” what I found lacking was though the role of pull versus push in regards of content gathering and how media like Reuters are dealing with localization, having in mind that only 30% of the Internet users speak English and even fewer have it as their mother language.