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Yahoo acquires Indextools…

Indextools aquired by Yahoo!With Indextools being one of the hottest and sharpest looking web analytics solutions around, I must say it’s a sexy purchase. For many reasons I hope a lot of money changed hands, but I can instantly conjure up many ways in which Yahoo! can make sure it was worth their while, some of them more savoury than others. Eric T. Peterson demystifies some of the possible scenarios in this excellent article on the subject.

It’s not so long since Yahoo snatched up wonderful and precarious Flickr from under me and millions of other users without ruffling too many feathers, and I trust they will treat Indextools with the same respect! Knowing Dennis Mortensen is staying on board sure takes away most of the scepticism that first clouded my mind upon hearing the news, and ensures that I’ll await the next steps with baited breath.

Congratulations to Dennis and all our other Indextools friends. Even more so to you Yahoo! for making a smart move. I’ll keep my fingers crossed and congratulate the rest of us, each step of the way, as the future of Indexhoo unravels.

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.
http://www.smfbengine.com
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