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Omniture really happy about Yahoo buying Indextools

I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”

Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.

What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.

Read this: Yahoo buys indextools 80% of the functionality of Omniture for free

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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