As Google changes it’s policy on bidding for trademarked phrases or words brand owners need to beware as trademarks could be up for grap. I was reading Marketing Week the other day and found an article by Ruth Mortimer from Brand Strategy. It was a good read and opened my eyes to the real power Google has over trademarked search terms.
Google is claiming that they want advertisers to use the keywords that are most relevant to them and to their business and Google users.
This will be fun to watch develope and see how brand owners react when the changes start being visible.