You are here
Home > Google

Google changing policy on bidding for trademarked phrases or words

As Google changes it’s policy on bidding for trademarked phrases or words brand owners need to beware as trademarks could be up for grap. I was reading Marketing Week the other day and found an article by Ruth Mortimer from Brand Strategy. It was a good read and opened my eyes to the real power Google has over trademarked search terms.

Google is claiming that they want advertisers to use the keywords that are most relevant to them and to their business and Google users.

This will be fun to watch develope and see how brand owners react when the changes start being visible.

Be Sociable, Share!
Optimize Your Web
European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.