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Google changing policy on bidding for trademarked phrases or words

As Google changes it’s policy on bidding for trademarked phrases or words brand owners need to beware as trademarks could be up for grap. I was reading Marketing Week the other day and found an article by Ruth Mortimer from Brand Strategy. It was a good read and opened my eyes to the real power Google has over trademarked search terms.

Google is claiming that they want advertisers to use the keywords that are most relevant to them and to their business and Google users.

This will be fun to watch develope and see how brand owners react when the changes start being visible.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.