You are here

Why do consumers choose organic search over paid in the SERP’s?

It is no surprise that people want to click on organic (natural) SERP’s. According to an article I saw in Marketing week (UK Magazine) over 58% do not click on organic because “Natural search links are Independent”, 51% because “they think they are more likely to give me the results I’m looking for”. Then there is the trust factor, 31% trust search engines to give relevant results. What I find most striking about this research is that only 51% of people know the difference between paid and organic search.

Be Sociable, Share!
Top