It is no surprise that people want to click on organic (natural) SERP’s. According to an article I saw in Marketing week (UK Magazine) over 58% do not click on organic because “Natural search links are Independent”, 51% because “they think they are more likely to give me the results I’m looking for”. Then there is the trust factor, 31% trust search engines to give relevant results. What I find most striking about this research is that only 51% of people know the difference between paid and organic search.
Why do consumers choose organic search over paid in the SERP’s?
Posted by Optimize Your Web on May 26, 2008