You are here

Why do consumers choose organic search over paid in the SERP’s?

It is no surprise that people want to click on organic (natural) SERP’s. According to an article I saw in Marketing week (UK Magazine) over 58% do not click on organic because “Natural search links are Independent”, 51% because “they think they are more likely to give me the results I’m looking for”. Then there is the trust factor, 31% trust search engines to give relevant results. What I find most striking about this research is that only 51% of people know the difference between paid and organic search.

Be Sociable, Share!
Optimize Your Web
Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
Top