Monthly Archives: June 2008

Few good links better than many bad links

By far the best way to get indexed to day by the search engines is to gain link-popularity. But any link is not necessary a good link so be carefulwho you choose as your link partner. While gaining link popularity canbe an extremely time consuming process itis still very necessary to the success of your web site. Try setting aside two or three hours week to work on this. You could even hire someone to do it. 

If you want to get indexed at the search engines thefirst places you want to go are MSN, Yahoo! and Google and submit the homepage to these sites, bare in mind that once they have indexed your site you do not have to submit again and you will most definetly not have to submit every page of your website.

http://search.msn.com/docs/submit.aspx
http://www.google.com/addurl/?continue=/addurl
http://submit.search.yahoo.com/free/request

But is that enough? What about AOL, Altavista, AlltheWeb, HotBot, Ask, Teome and all the others? That is where link popularity kicks in. Since there is currently no way thatwe know of to get indexed at Ask Jevees for examble it’s only a question of getting few good links to your site and get the spiders and robots to visit you through a third channel.

Also if you want to get indexed at for examble Googleit willhappen sooner than later with few good links to your site. Getting listed at Google alsohelps you at sites like AOL, A9 and HotBot to mention few. They use the Google DB as their source or as stated “Enhanced By Google”. To them Google is more of a Search engine Result provider.

For more information on Search Engine relationships try the interactive map at BruceClay.com.

Google… “How Gay is THAT?”

Despite the fact that Google is undisputedly the most poweful search entity on the Internet you can’t take it away from them… They are the sweetest rulers of the universe you could ever imagine.  From time to time they adorn Google’s  minimalistic search interface with a touch of pure fluffyness :)

When you enter the search phrase ‘GAY’ in google.com today, the PPC part of the Result Page is framed with the gay colours of the rainbow…

“Google… We love you!”

Google Cuteness

The adult Industry versus Radisson SAS

Is there anything you can do to survive online crises with your brand?

The short answer is; yes use the Internet!

The longer answer is having a plan and understanding that all brands even the biggest are vulnerable, brands like Dell and Wal-Mart know that well.

The first thing you need to do is to show humility, the Internet has a mind on its own and the only thing you can do is to have a plan and deal with it the best you can by being prepared.

A part of the plan should always be listening, have your eyes and ears open to the buzz out there. The Internet is the main venue for dejected customers and in most cases the brand owner does not have a clue on what is happening. Forums and blogs are being opened everyday and some with the sole purpose of writing “bad things” about product in behalf of unhappy customers.

So what happens when you find something that is not to your liking, true or untrue?

Read more »

Advanced partner training at Indextools

Just came from Budapest, Hungary, with my friend Olafur from MBL. We did a two day advanced course in web analytics, with focus on Yahoo’s Indextools. The course was designed to help us gain more skills in Web Analytics and to fully utilize the tool. We did that and more, we had a great tutor Mihaela Popa and Charlie Holbech and his team made us feel at home. Great stuff, or as Dennis Mortensen would say, SUPER!

Is Microsoft testing Live Search?

It seems that Microsoft is testing Live Search. I have seen tens of visits to sites directly from “65.55.109.191 (microsoft.com)”, their headquaters in Washington DC – “us , WA, Washington”. This blog has had 8 visits from Microsoft under the search terms “search” and “Google”, here is a sample. These are all new visitors, that means that they are either clearing their cookie or there many testers running these test at the same time. All the testers seam to be using IE7 and 800 x 600 screen resolution.

What also stands out is that most of the time they are not coming to the same landing pages at this blog, I have counted eight so far, what is also something to consider is that when I try to search for the same words I can’t see anything from Optimizer Your Web.

I have gotten calls, over the past days, from clients wondering the same thing, why is Microsoft coming in so often? These search also seem to have it in common that they are nearly all single word searches. This has happened with my clients in the UK, France, Denmark, Iceland and the US.

The great Google conspiracy theory

I love conspiracy theories and as some of you know I have been doing lectures on “The great Google conspiracy theory”. How Google is collecting information for thought control and now that they have started collecting DNA data and adding that to a growing portfolio of user information. Here is a great Reuters / NYT interview with Google’s Chief Executive, Eric Schmidt on ” Good, Evil And Monopoly Fears“.

“We don’t have an ‘Evilmeter’ we can sort of apply — you know — what is good and what is evil,”
Eric Schmidt, Chief Executive Google

Then there are the “Big Brother Triblets”, Google, Microsoft and Yahoo!

Below is a link to a video from YouTube on how Google is doing things and where they are going.

http://www.youtube.com/watch?v=1hVH2FbP1cg

Remember that this is just for fun, or is it ;-)

Another case of under-cover PR at YouTube?

Clip showing a young woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo. The UK Telegraph and LA Times have been talking about this online video, showing at YouTube and has gotten over 500.000 views, when last reported. The guy that created it Giovanny Gutierrez has said that even though he works at an advertising firm, the video was not a viral ad for Wii. Nintendo is denaying all links to the guy. I don’t know this smells funky.

Go to YouTube and look for “Wii Fit – Why You Should Buy It For Your Girlfriend”

How do I buy a Country Code Top Level Domain in a European country?

The rules of Country Code Top Level Domains (ccTLD) ownership are not the same in all countries; some are strict on the ownership, like Norway, while others are looser, like Germany and the UK.

A great source of information on ccTLD pricing is the Europeregistry.com. Their services are not only for Europe, but cover most domain endings available in the world.

SMX Advanced was all that I expected and more

I just came from Seattle where I attended SMX Advanced, both as a speaker and a guest. And I must say that Chris Sherman, Danny and their team did a great job at this event. Everything from the set-up, the speakers, sessions and not least the speakers and the session moderators. If I had to find anything to complain about it was the noise interruption from the breakfast hall to the main conference room, but as I said other than that, five stars out of five.

Chris contacted me some months back and asked me to be a part of the International SEO panel with three other speakers, WebCertain’s Andy Atkins Kruger whom I have spoken with on several occasions, also in Iceland. Then there was Ian McAnerin and finally, but not least, the lovely Cindy Krum.
As can be expected we all took this topic from a similar point of view, Ian focused on Asia, Andy looked at the broader picture, Cindy looked at the site architecture and Google Webmaster Tools while I was close to home focusing on the Nordics and Yahoo’s concept of region.

So what is this concept of region? Two years ago I needed to create a business case on why a client needed to change their tactics in order to succeed locally with their search marketing efforts. Their focus was on having all of their material through a .COM domain and they actually closed all of their Country Code Top Level Domains (ccTLD) and routed them to the .COM domain.

Through the many conferences I have spoken at, I have had good contact with various search marketing professionals and all of the agreed that the tactics of my client was not going to help them much, but none of the search engine representatives wanted to go on the record on how they deal with localizing search results, except one from Yahoo. This was John Riccardi, who at that time, was the head of search for Yahoo! Europe, if I remember correctly. Since then he has stopped working at Yahoo and is studying MBA in the US – good luck to him!

So what is it all about? Simply put:

1) The ccTLD (.de and .is are ccTLD while .com is a TLD),
2) The text/copy on the site / pages,
3) Type of inbound links, they need to be regional, and finally,
4) The IP address provided by the ISP/hosting company.

So how can you buy a ccTLD? Do you find a hosting company that has a regional IP address or copywriters in the language that you want to target, and do link building to target that region? I am going to answer that question in my next post here so do come back soon!

Switch to our mobile site