I never thought I would say it but come on Virgin Atlantic its 2008! This is one of the worst search engine optimising howlers I have seen on a company that has it all, It’s hip, cool and dynamic. The 404 shows a 200 in the header, with some 40 – 50 destinations only 195 pages are indexed at Google and some of them are’nt there, like this URL www.virginatlantic.com/lovinlondon/. The usage of Meta data and the title are little to none, “meta name=”description” content=”” . Look at this also: http://www.google.co.uk/search?hl=en&rlz=1T4SKPB_enIS255IS255&q=site%3Awww.virginatlantic.com&meta=
It’s not that I do not like Virgin, it’s just that I am so surpriced to see a modern company in a very competitive environment not using the Internet to it’s fullest.
And to add to this I can’t see that they are using any web analytics, what???