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Statistics Iceland has published the results of its seventh Internet usage survey

Results show that the vast majority of Icelandic households have a computer and access to the Internet. In 2008, 92% of the households had a computer and 88% of the households had access to the Internet. The xDSL Internet connection is the most common type of Internet connections within Icelandic households whereas 94% of the Internet-connected households used an xDSL connection in 2008. That year only 5% of the Internet-connected households used a dial-up telephone connection or an ISDN connection.

Use of computers and the Internet is very widespread among individuals in Iceland. In 2008, 92% of the population aged 16–74 years used a computer and 91% had used the Internet in a period of three months prior to the survey. As in previous years the Internet is mainly used for information search and communication. In 2008, 36% of internet users aged 16–74 years had ordered goods or services over the Internet during a period of three months prior to the survey. As in previous years, the most popular goods and services purchased over the Internet are related to travel and accommodation.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.