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Select a pair of socks and you are off to Iceland!

Here is a great, yet simple sample of a viral campaign. Users got to select a pair of socks, customize their experience in Iceland by selecting scenes for a video and add subtitles. When you are happy with it send the movie to your friend(s).

Similar aproach as with the Dexter viral, that of I could not have enough and really funny.

It goes with out a saying that this is done to promote Iceland and you flying to Iceland with a local airline, ignore that and look at the video that it generates. It does required a lot of time for the users to do and pass it on.

Go and get your socks!

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.