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Select a pair of socks and you are off to Iceland!

Here is a great, yet simple sample of a viral campaign. Users got to select a pair of socks, customize their experience in Iceland by selecting scenes for a video and add subtitles. When you are happy with it send the movie to your friend(s).

Similar aproach as with the Dexter viral, that of I could not have enough and really funny.

It goes with out a saying that this is done to promote Iceland and you flying to Iceland with a local airline, ignore that and look at the video that it generates. It does required a lot of time for the users to do and pass it on.

Go and get your socks!

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.