Monthly Archives: July 2008 - Page 2

Is Indextools Rubix being sold? The Crown Jewel of Data Mining!

Great! Yahoo wants people to be able to opt outWe here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time.  As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.

So the question is; Is Yahoo! selling the Indextools jewel Rubix?

Microsoft counts for 50% of my blogs visits

OK what is up Doc? Microsoft now counts for nearly 50% of total visits at this blog. As I mentioned some days back this has been going on for some weeks now.

The visits according to my Yahoo! Indextools are all from Microsoft.com, WA, Washington and either they are clearing their coockies after each visit or there is big group of people testing/searching. These are all mostly one phrase searches, MSIE 7 and low screen resolutions.

The phrases that I am seeing are search, optimize, content, google and so on.

Sample:
Date:2008-07-05 16:11:19
IP/Host:65.55.109.73 (microsoft.com)
Country: us , WA, Washington

No. of visits: New visitor
Entry page:Optimize Your W…people – Part 2
Visit path:VIEW VISIT PATH – 1 page view
Referrer:http://search.live.com/results…
Search phrase: search
System:Windows 2003
Browser:MSIE 7.0
Language:English (United States)
Javascript:Enabled [1.5]
Monitor color:32 bit
Resolution:800×600
Cookies: Enabled

Bye, bye to my favorite SEO tool

It is official Yahoo is officially and finally discontinuing it’s Overture keyword suggestion tool. Sad but true! So bye, bye, adieu, farwell. My favorite multilingual SEO 1.0 tool gone forever! Now all roads lead to http://sem.smallbusiness.yahoo.com/searchenginemarketing/

Get your Yahoo ringtone here

OK, so I am going Yahoo crazy now, I was recently at a seminar and I heard this strange sound everytime a drawer at Yahoo employees desk was opened – I thought this would be a great ring-tone.

This was the Yahoo howler, YahOOOOoooo! – So with the help of my Windows Mobile phone I recorded the sound and now have it as my ring tone.

As I am so happy with it I am going to share it with you – Yaooo-Ring Tone.

It’s a RMF file so you need QuickTime to play it or Windows Mobile Media Player.

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Using Google Earth as a messenger

Ok, little extreme but you can use Google Earth as your personal messenger. So this is the scenario, you paint on your roof “hi, how are you? The weather is great here.”, then your friend located somewhere else waits for Google to update their pictures, then when he/she spots your message, they write their greeting back and so on.

Easy as a pie, maybe not the most dynamic way in communicating but definitely fun and teaches patience. Let’s look at it this way during World War two my grand parents did all of their interaction through snail mail and it took letters up to three months to travel.

Another scenario is us getting messages out there, most of us have access to huge billboards (the roofs). For example you can now track Tour de France via Google Earth, I dare all the house owners on that way to write on their roofs “Make Peace not War!” or “Give peace a chance”.

I am not talking about advertising (one more), I am talking about personal messages between individuals.

If you find any personal messages on peoples roofs, screenshot them and let me know.

Google Earth can well be used as our personal messenger!

Search Marketing Expo (SMX) Stockholm coming up next September

Seasrch Marketing Expo StockholmThe Search Marketing Expo in Stockholm coming up next September, to be exact 23-24 September this year. The conference chair is my friend Sara Andersson, the founder & senior strategist at Search Integration. The exhibition is shared with eMetrics Marketing Optimization Summit which runs 23-24 September.

As a representative of Nordic eMarketing I am speaking at a session called “Nordic Search – What’s going on?” where I am speaking with John Brenne and Christer Pettersson. John is the general manager of WebCertain Norway and Christer is the Online Manager for Search at Eniro. So it’s looking like a great session.

I am also speaking about “Reputation Monitoring & Management Through Search” with Mikkel deMib Svendsen, Creative Director of deMib.com and David Lerdell from Lerdell Investigation.

Check out the full agenda of the Search Marketing Expo, great stuff!

Great! Yahoo wants people to be able to opt out

Great! Yahoo wants people to be able to opt outWe and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.

One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.

I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.

But for those that we worried about loosing the whole picture, you are already loosing sights of those that are not supporting Javascript or are browsing behind tools that hide their identity. I believe that those will be the one opting out. I have also been told of studies that indicate less than 1% reading privacy and user term pages. Have you? If you find such studies, pls. post them here.

Here are couple of privacy and terms and contitions pages you should read:

Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools

And the list goes on …

Google announces a “Flash indexing algorithm”

Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.

What to do when your site has been penalized or banned from Google

Firstly find out what you have done wrong on your website. Google does not like spamming, cloaking, link building and similar “not so good” tactics.

But what to you do when your site has been penalized or banned from Google. The only thing you need and can do is to clean up your web-site, go to Google and ask for mercy. Thats it!