Monthly Archives: July 2008 - Page 2

Nordic eMarketing just moved offices

I think we must have made some-kind of a record, we moved 12 desks, servers, phone lines and other office related stuff and got it up and running with in 22 hours.

Nordic eMarketing moved from Sidumuli 15 to Brautarholt 8, 105 Reykjavik. On the third floor you will find Iceland’s largest Creative Advertising Agency (Hvitahusid) and sharing the second floor with us is ABS Media.

Select a pair of socks and you are off to Iceland!

Here is a great, yet simple sample of a viral campaign. Users got to www.icelandsocks.com select a pair of socks, customize their experience in Iceland by selecting scenes for a video and add subtitles. When you are happy with it send the movie to your friend(s).

Similar aproach as with the Dexter viral, that of I could not have enough and really funny.

It goes with out a saying that this is done to promote Iceland and you flying to Iceland with a local airline, ignore that and look at the video that it generates. It does required a lot of time for the users to do and pass it on.

Go and get your socks!

A SEO Howler, Comon Virgin Atlantic it’s 2008!

I never thought I would say it but come on Virgin Atlantic its 2008! This is one of the worst search engine optimising howlers I have seen on a company that has it all, It’s hip, cool and dynamic. The 404 shows a 200 in the header, with some 40 – 50 destinations only 195 pages are indexed at Google and some of them are’nt there, like this URL www.virginatlantic.com/lovinlondon/. The usage of Meta data and the title are little to none, “meta name=”description” content=”” . Look at this also: http://www.google.co.uk/search?hl=en&rlz=1T4SKPB_enIS255IS255&q=site%3Awww.virginatlantic.com&meta=

It’s not that I do not like Virgin, it’s just that I am so surpriced to see a modern company in a very competitive environment not using the Internet to it’s fullest.

And to add to this I can’t see that they are using any web analytics, what???

Statistics Iceland has published the results of its seventh Internet usage survey

Results show that the vast majority of Icelandic households have a computer and access to the Internet. In 2008, 92% of the households had a computer and 88% of the households had access to the Internet. The xDSL Internet connection is the most common type of Internet connections within Icelandic households whereas 94% of the Internet-connected households used an xDSL connection in 2008. That year only 5% of the Internet-connected households used a dial-up telephone connection or an ISDN connection.

Use of computers and the Internet is very widespread among individuals in Iceland. In 2008, 92% of the population aged 16–74 years used a computer and 91% had used the Internet in a period of three months prior to the survey. As in previous years the Internet is mainly used for information search and communication. In 2008, 36% of internet users aged 16–74 years had ordered goods or services over the Internet during a period of three months prior to the survey. As in previous years, the most popular goods and services purchased over the Internet are related to travel and accommodation.

New Reykjavik Internet Marketing conference

The date has been set for a new Internet Marketing Conference, 20th of March 2009 at the Hilton Nordica, Reykjavik Iceland. The line-up of speakers (by far not final) is starting to look really promising with speakers from the likes of SEOmoz, Google, Yahoo, IBM, eNewsWire, Xerox, Optimising, WebCertain Norway, NetComunities, The Digital Inovation Group and more.

Read more »